How to Align Your Wealth Management Plan with Your Core Values
Align your wealth plan with your core values. Build purpose-driven strategies with a Calgary financial advisor for a more intentional and meaningful life.

Written by
Ryan Gubic
Published on
11
Aug 2025
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How to Align Your Wealth Management Plan with Your Core Values
Wealth isn’t just about numbers—it’s about what your money allows you to do, who you can help, and how you live.
Yet many professionals, business owners, and retirees build financial plans based on arbitrary targets or tax efficiency alone—without stepping back to ask:
“Does this align with what truly matters to me and my family?”
At MRG Wealth Management, we believe a powerful financial plan should reflect your values, purpose, and vision—not just optimize spreadsheets.
Here’s how to align your wealth management strategy with your core values with tips from a financial advisor in Calgary.
1. Clarify What You Truly Value
Before setting financial goals, define your life priorities. These may include:
- Freedom (more time, less stress, ability to say no)
- Family (supporting kids, caring for aging parents)
- Legacy (passing down wealth, wisdom, or business)
- Impact (philanthropy, mentorship, or career pivot)
- Experiences (travel, learning, once-in-a-lifetime opportunities)
Ask:
- What do I want more of in life?
- What do I want to protect or preserve?
- What would I regret not doing?
This sets the foundation for intentional financial planning.
2. Define Your “Wealth Purpose Statement”
Turn your values into a clear vision statement. For example:
“Our goal is to achieve financial freedom by age 55 so we can spend more time traveling with our children and mentoring other business owners.”
“We want to build generational wealth and teach our kids responsible stewardship, while giving 10% of our net income to causes we believe in.”
At MRG Wealth Management, we help clients articulate this purpose so their financial plan is more than just numbers.
3. Audit Your Current Wealth Management Plan for Alignment
Once your values and purpose are clear, ask:
- Does our current financial plan reflect those priorities?
- Are we spending money in a way that brings fulfillment?
- Do our investments support our values (e.g. ESG, community, sustainability)?
- Is our time being spent intentionally—or are we chasing more without a finish line?
Often, wealth management plans drift from their original purpose as life gets busier or more complex. A recalibration with help from a financial advisor in Calgary brings clarity and peace of mind.
4. Involve Your Family (At the Right Time)
Alignment includes the people closest to you.
Consider:
- Holding annual family financial planning meetings (age-appropriate)
- Discussing inheritance philosophy and expectations
- Including adult children in legacy or philanthropy conversations
- Teaching financial literacy aligned with your values
This fosters unity, understanding, and long-term success.
5. Reframe Success Beyond Net Worth
Ask yourself:
- What does a “rich life” look like to me?
- Is my plan helping me achieve it—or just accumulate?
- Would I feel proud of this plan if I reviewed it 10 years from now?
Money is a tool, not the goal.
Success means aligning that tool with what makes life meaningful—whether that’s time, impact, growth, or contribution.
Build a Financial Plan That Reflects Who You Are
At MRG Wealth Management, we help Calgary professionals, business owners, and retirees build wealth management plans that reflect not only their goals but their values.
As your Personal CFO, we bring structure, clarity, and alignment—so you can live and give intentionally.
Book a Values-Based Planning Session and let’s turn your wealth into a life that reflects what matters most.
Ryan Gubic is the founder of MRG Wealth Management Inc. operating as MRG Wealth (“MRG”) and is a Portfolio Manager with MRG investments of Aligned Capital Partners Inc. (“ACPI”). The opinions expressed are not necessarily those of MRG, ACPI, or Ryan Gubic. This material is provided for general information and the opinions expressed and information provided herein are subject to change without notice. Every effort has been made to compile this material from reliable sources however no warranty can be made as to its accuracy or completeness. Before acting on the information presented, seek professional financial advice based on your personal circumstances. ACPI is a full-service investment dealer and a member of the Canadian Investor Protection Fund (“CIPF”) and the Canadian Investment Regulatory Organization (“CIRO”). Investment services are provided through MRG Investments, an approved trade name of ACPI. Only investment-related products and services are offered through MRG Investments of ACPI and covered by the CIPF. Financial planning and insurance services are provided through MRG. MRG is an independent company separate and distinct from MRG Investments of ACPI.
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